Cycling tourism is growing and creating new opportunities for destinations and businesses throughout Sweden. With the right knowledge, practical tools, and a clear strategy, it is possible to develop attractive experiences, strengthen the local tourism industry, and contribute to long-term sustainable development.
Our training programs are based on practical experience and provide inspiration, methods, and examples that are easy to put into practice—for a stronger destination, more local businesses, and a better experience for visitors. The training programs also provide an opportunity to share experiences, build valuable networks, and meet others who work on similar issues.
Whether you work in destination and tourism development, business development, or run a business in the hospitality industry, our training programs provide the knowledge and tools you need to develop attractive offerings for cycling tourists. They are suitable for both small and large organizations and are designed for those who want to strengthen their expertise in a growing and climate-friendly segment of the hospitality industry.
Calendar
The 2026–2027 Season
Study visits, Sept.–Dec. 2026: The Norrtälje excursion shop
Fall/Winter 2026/2027 Training Series: More cyclists, more (online) business
On request: Bicycle Guide Basics (online)