We at Sweden by Bike are a small and committed group that everyone in different ways is passionate about putting Sweden at the top of the bike map. One of those people is Ivan Glauser, who is also one of two founders of the company. At the end of January, we asked him some quick questions about how he views the year that has gone - and what is to come.
Tell Ivan, what do you do at Sweden by Bike?
In addition to joining and starting the company, I am a developer and technically responsible with us. This means, among other things, that I have built and developed the whole swedenbybike.com, but also that I manage the day-to-day operations and ensure that booking codes, booking systems, advertisements etc. works properly.
But, as all entrepreneurs in small businesses know - so do a little of each and roll up their sleeves where needed. There is no question that gets too big or small when you are passionate about your business - whether it is to create a powerpoint or to compile statistics.
How would you sum up the 2019 cycling season?
2019 was a very good year where we see that the trend of more people wanting to cycle in Sweden is continuing, and that it is becoming more and more popular to go on a cycling holiday. In times when sustainable travel and the need to reduce our environmental footprint become more and more important, our new collaboration with ViSkogen feels extra fun. New for this year is that we plant a tree with them for every booking and assessment that comes in.
It also makes me very happy to see that a clear majority of our reviews on bike packages are imminent positive (4.3 out of 5 are average ratings for the 2019 cycling season). It's cool to see more discover the charm of cycling holidays.
What is your finest bike memory 2019?
All beautiful summer mornings when I decided to cycle at a leisurely pace to the office. It is such a perfect start to the day to cycle along the water and watch the sun rise as the city wakes up.
What do you hope to see more of in the bicycle industry 2020?
Even more investments in cycling tourists from homes and companies. There are still many areas with perfect conditions that have not dared to invest properly. Of course, we hope to be able to help as much as possible!
How many bicycle meters have you cycled this year yourself?
Many. I cycle about 6km every day to and from the office.
What kind of bike do you have?
An older black women's bicycle with a bicycle basket of the brand Pilen, without a single gear. In other words, I'm living proof that cycling hardly needs to be a material sport, haha!
Finally - which celebrity would you prefer to go on a bicycle trip with?
Celebrities in all glory - but as a toddler parent, it would be pure luxury to go cycling with my wife to one of the many beads available in Sweden!