{"id":47864,"date":"2024-07-01T10:46:38","date_gmt":"2024-07-01T10:46:38","guid":{"rendered":"https:\/\/swedenbybike.com\/?p=47864"},"modified":"2024-07-01T14:12:00","modified_gmt":"2024-07-01T14:12:00","slug":"ljusa-sommarkvallar-och-vindlande-alvar-nar-du-cyklar-i-vasterbotten","status":"publish","type":"post","link":"https:\/\/swedenbybike.com\/en\/artiklar\/ljusa-sommarkvallar-och-vindlande-alvar-nar-du-cyklar-i-vasterbotten\/","title":{"rendered":"Bright summer evenings and winding rivers when you cycle in V\u00e4sterbotten\u00a0"},"content":{"rendered":"

For a number of years, Sweden by Bike has noticed a steadily increasing interest in cycling in the northern parts of the country. Fresh air and beautiful nature play a big role, but also pleasant summer temperatures. We asked Karl Frykholm at our new partner V\u00e4sterbotten Sweden some questions about cycling.<\/p>\n\n\n\n

V\u00e4sterbotten Sweden is an initiative that includes cycling tourism. Can you tell us briefly why you have chosen cycling as a focus area?<\/h2>\n\n\n\n

Since 2015, the region's tourism industry has been working on sustainability through\u00a0V\u00e4sterbotten Experience<\/a>\u00a0methodology. This has led to systematic collaboration, concrete tools and structure to work more sustainably, but also more trust and confidence in the future. V\u00e4sterbotten has many different types of cycling represented and V\u00e4sterbotten Sweden wants to work to bring the tourism industry together further by highlighting and collaborating on focus areas that have potential for the entire region and future generations.\u00a0<\/p>\n\n\n\n

\"\"
Karl Frykholm, Project Manager, Visit Ume\u00e5.<\/figcaption><\/figure>\n\n\n\n

Why should a cycle tourist come to you and cycle? Anything in particular you would like to highlight?\u00a0\u00a0<\/strong><\/h2>\n\n\n\n

We believe that visitors are constantly looking for new places to visit and that the pandemic left many people, both nationally and internationally, with the feeling that Sweden has much unexplored to offer. This is where V\u00e4sterbotten fits for the next cycling experience with winding rivers, many gravel roads, bright summer evenings and nights, punishing temperatures that encourage movement and local food that gives new strength.\u00a0<\/p>\n\n\n\n

You have chosen to work with us at Sweden by Bike. What do you hope to get out of this collaboration?\u00a0<\/h2>\n\n\n\n

That even more people talk about the cycling that we have in V\u00e4sterbotten and visit a selected part that suits them.\u00a0<\/p>\n\n\n\n

\"\"
Photographer: Philip Avesand.<\/figcaption><\/figure>\n\n\n\n

About V\u00e4sterbotten Sweden: <\/strong>A three-year joint initiative (2023-2025) in which V\u00e4sterbotten's export-interested tourism companies, municipalities and destinations join forces to ensure the quality of sustainable and joint exports<\/em>. <\/p>\n\n\n\n

Up to and including 2025, V\u00e4sterbotten Sweden will, through a number of marketing activities, work to create awareness of and interest in the sustainable travel destination of V\u00e4sterbotten. Sweden's already prominent position as a sustainable destination and the growing interest in conscious travel give us good opportunities to attract visitors in that area to V\u00e4sterbotten as well. To succeed, we need a unified approach where we dare to focus and be creative, as well as a joint organization that continues after the end of the project.<\/em><\/p>\n\n\n\n

Collaboration takes place between Gold of Lapland<\/em>, Visit Ume\u00e5<\/em>, Visit Skellefte\u00e5<\/em>, Region V\u00e4sterbotten tourism<\/em> and municipalities in V\u00e4sterbotten.<\/em> V\u00e4sterbotten Sweden is made possible by funds from the European Regional Fund for Upper Norrland, Region V\u00e4sterbotten and own funds from the partners involved<\/em>.<\/p>","protected":false},"excerpt":{"rendered":"

Sedan ett antal \u00e5r har Sweden by Bike m\u00e4rkt ett stadigt \u00f6kande intresse f\u00f6r att cykla i landets norra delar. Frisk luft och vacker natur spelar stor roll, men \u00e4ven behagliga sommartemperaturer. Vi st\u00e4llde n\u00e5gra fr\u00e5gor om cykling till Karl\u00a0Frykholm p\u00e5 v\u00e5r nya samarbetspartner V\u00e4sterbotten Sweden. V\u00e4sterbotten Sweden \u00e4r en satsning som bland annat omfattar […]<\/p>\n","protected":false},"author":2,"featured_media":47866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"13306,17234,12544,31999,12902,13673","footnotes":"[]"},"categories":[140,141,142],"tags":[],"class_list":["post-47864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-nyheter","category-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/posts\/47864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/comments?post=47864"}],"version-history":[{"count":0,"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/posts\/47864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/media\/47866"}],"wp:attachment":[{"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/media?parent=47864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/categories?post=47864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/tags?post=47864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}