{"id":58576,"date":"2026-07-26T14:58:02","date_gmt":"2026-07-26T14:58:02","guid":{"rendered":"https:\/\/swedenbybike.com\/?page_id=58576"},"modified":"2026-07-28T09:42:27","modified_gmt":"2026-07-28T09:42:27","slug":"fler-cyklister-fler-affarer-en-utbildningsserie-for-besoksnaringen","status":"publish","type":"page","link":"https:\/\/swedenbybike.com\/en\/utbildningar\/fler-cyklister-fler-affarer-en-utbildningsserie-for-besoksnaringen\/","title":{"rendered":"More Cyclists, More Business \u2013 An Educational Series for the Tourism Industry"},"content":{"rendered":"

A three-part training series for destinations that want to strengthen the local business community and develop a more bike-friendly offering.<\/strong><\/em><\/p>\n\n\n\n

The goal is to provide local businesses with practical knowledge and tools to develop products and services that meet the needs of cycling tourists while also strengthening the destination\u2019s overall appeal in terms of its cycling-friendliness.<\/p>\n\n\n\n

The training program is based on our experience from more than ten years of work in cycling tourism, destination development, and collaboration with businesses throughout Sweden. We share concrete examples, practical advice, and tools that participants can apply directly in their own businesses.<\/p>\n\n\n\n

Each training session lasts about an hour, including time for questions and discussion.<\/p>\n\n\n\n

Session 1: Developing an Attractive Cycling Destination (1 hour)<\/h3>\n\n\n\n

We take the perspective of the cycling tourist and examine which features contribute to an attractive cycling destination. Drawing on our experiences and best practices, we demonstrate how public sector entities and local businesses can work together to build a competitive offering. We discuss which features already exist, what can be developed, and how the work can be carried out in stages. <\/p>\n\n\n\n

We\u2019re also looking at how responsibility can be shared between the destination and businesses, how to set the right expectations for visitors, and how service points can become key hubs that create both added value and business opportunities. <\/p>\n\n\n\n

Session 2: Bicycle-Friendly Design in Practice (1 hour)<\/h3>\n\n\n\n

What does it really mean to be bike-friendly, and which initiatives make the biggest difference for both guests and businesses? We\u2019ll share our experiences of what bike tourists are looking for and which solutions work in practice. Using our development framework Good\/Better\/Best<\/em> We show how companies can gradually develop their offerings, create a clear customer promise, and meet the needs of cycling tourists. <\/p>\n\n\n\n

We also explore different target groups within cycling tourism and how offerings, services, and levels of ambition can be tailored to create greater value for both the guest and the business.<\/p>\n\n\n\n

Session 3: Generating Business All Year Round (1 hr)<\/h3>\n\n\n\n

How can cycling tourism help extend the season and create more business opportunities? We\u2019ll show how businesses can develop offerings that attract visitors in the spring, fall, and winter\u2014times of year when many international cycling tourists enjoy traveling. By tailoring their offerings to the season and target audience, businesses can create a more attractive package and help ensure more consistent occupancy throughout the year. <\/p>\n\n\n\n

We\u2019ll go over how to work with core offerings, add-ons, and packaging to create flexible products that work throughout different parts of the season. The training provides inspiration and concrete examples of how existing resources can be used to create new business opportunities and strengthen the destination\u2019s appeal year-round.<\/p>\n\n\n\n

Client:<\/h3>\n\n\n\n

Destinations, municipalities, and destination organizations that want to develop a stronger and more cohesive offering for cycling tourists by enhancing the knowledge and competitiveness of local businesses.<\/p>\n\n\n\n

Target group:<\/h3>\n\n\n\n

This training program is aimed at businesses that want to develop products and services for cycling tourists, such as lodging providers, restaurants, cafes, tourist attractions, activity providers, and other businesses in the tourism industry.<\/p>\n\n\n\n

Scope and Price:<\/h3>\n\n\n\n

We recommend that the training be conducted as a series of three sessions to provide companies with a common knowledge base and a clear development plan. It is also possible to book individual training sessions.<\/p>\n\n\n\n

    \n
  • Training Series (3 sessions):<\/strong> 22,500 SEK, excluding VAT<\/li>\n\n\n\n
  • One-time training session:<\/strong> 7,500 SEK, excluding VAT<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    En utbildningsserie i tre delar f\u00f6r destinationer som vill st\u00e4rka det lokala n\u00e4ringslivet och utveckla ett mer cykelv\u00e4nligt erbjudande. M\u00e5let \u00e4r att ge lokala f\u00f6retag konkreta kunskaper och verktyg f\u00f6r att utveckla produkter och tj\u00e4nster som m\u00f6ter cykelturisternas behov och samtidigt st\u00e4rker destinationens samlade erbjudande n\u00e4r det g\u00e4ller cykelv\u00e4nlighet. Utbildningen bygger p\u00e5 v\u00e5ra erfarenheter fr\u00e5n […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":7055,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-58576","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/pages\/58576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/comments?post=58576"}],"version-history":[{"count":18,"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/pages\/58576\/revisions"}],"predecessor-version":[{"id":58662,"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/pages\/58576\/revisions\/58662"}],"up":[{"embeddable":true,"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/pages\/7055"}],"wp:attachment":[{"href":"https:\/\/swedenbybike.com\/en\/wp-json\/wp\/v2\/media?parent=58576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}