Web and social media to reach cyclists

About how to find cyclists on the internet and use social media to reach them with your offers

Cyclists are good at using the internet and social media. They read about where to go for the next bike holiday, to get tips on different events or to debate a back change until the thread has 300 comments. This course is about finding cyclists on the internet and using social media to reach them with your offers. How to make your own movies and which bike forums are most useful.

We use mountain biking as an example, but the methodology is the same for other categories of cyclists. You will learn useful practical grips that you can use immediately when you get home. Sweden by Bike will tell you how they work to reach cyclists in different categories with an advanced website, image and text. We will also talk about the importance of clarifying the target group before putting money into marketing.


Course Content

  • - Identify your target audience
  • - Why are web and social media good for cyclists?
  • - What are the mistakes you should avoid?
  • - How do you find cyclists' own forums?
  • - How do you upload your own movie?
  • - Practical tips and advice on editing and publishing
  • - Messages and wordings in text
  • - Sweden by Bike and the work on a competitive website

Target group: Entrepreneurs, destination developers, tourism managers, communicators and others who want to reach cyclists as customers.

When and where: Västerås November 14, 2019 at 10-16. Home to the farm, Slånbärsgatan 13, Västerås.

Cost: SEK 3,600 excl. VAT. Coffee, lunch, documentation and course certificate are included in the price.

Registration: Via e-mail info@swedenbybike.com

Lecturer Katarina Rönnbacka Nybäck: has extensive experience working with cyclists as customers and how to reach the target group in social media. Katarina is mainly focused on mountain biking and has worked with camps, guiding, and course activities in various forms. She reaches 95 percent of her new customers through social media. She shoots, films and edits all material herself. Since 2011, Katarina has worked on developing cycling in the Örebro County region to Sweden's largest cycling area, Bergslagen Cycling. She is also part of the team behind Sweden Mountainbike.

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