Seminars and training

There are great opportunities to develop Swedish bicycle tourism. In many different parts of the country with their respective conditions. With the right knowledge you can quickly get ahead. Our courses are organized so that you bring with you tools that can be used immediately when you get home. They are cost-effective, time-efficient and designed just for you who have to accomplish a lot with a limited budget. The courses are also an opportunity to build social networks and meet others in the industry who are thinking about the same paths. Lecturers have extensive experience in their fields and are among the foremost experts in the country.

The courses are primarily aimed at those who work with destination and tourism development as well as entrepreneurs who want to develop their business with offers to cyclists. Both large and small. Even you who work with business development and want to learn more about the growth opportunities in a climate-friendly sector like bicycle tourism have exchanged them.

A little further down the page you will find more information and current dates. It is also possible to offer the course program at your place or at other times. You might want to gather the local companies around a topic and buy the course from us? Feel free to contact us via email or phone 08-640 96 56 and we try to arrange this in the best way.  

Once a year we organize an industry seminar in connection with the Swedish Bicycle Fair. 

Booking and practical information

About our lecturers


November 14, VÄRERÅS: Web and social media to reach cyclists CLOSED
November 21, VÄRERÅS: Bike guiding in practice, basic course CLOSED
November 27, STOCKHOLM: Basic course packaging CLOSED


December 2, STOCKHOLM: Succeed with sustainable small business CLOSED
December 3, STOCKHOLM: How to build an MTB area - STEP I CLOSED


January 23, STOCKHOLM: How to build an MTB area - I & II CLOSED


February 6, STOCKHOLM: Intro to cycling tourism according to the Myllam model CLOSED

MARCH 2020

March 12, STOCKHOLM: How to build an MTB area - III CLOSED
March 20, STOCKHOLM: Industry Seminar Cycle Tourism Days 2020 (Swedish Bicycle Fair, Älvsjö) CANCELED